Share of U.S. consumers buying products because of celebreties/influencers 2019-2024

Share of U.S. consumers buying products because of celebreties/influencers 2019-2024 as of June 2024, by quarter

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Source

Use Ask Statista Research Service

Release date

June 2024

Region

United States

Survey time period

2019 to 2024

Number of respondents

4,184 to 10,054 respondents per quarter

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question "Which of these statements about online advertising do you agree with?" has been answered with "I have bought products because celebrities or influencers advertised them".

Each update contains the interviews of the last 12 months. If you are looking for further details you can find more information in the methodology for the Statista Consumer Insights.

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